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If it didn't draw sufficient ratings to sell the advertising to turn a profit, ESPN wouldn't show it. Understandably, anything that gets on the network is done for business purposes. While that's true, there is enough money on hand to also take care of those "fortunate" kids who now star in the dozens of hours of programming for ESPN/ABC.įor television execs, the LLWS is just a show, no different than Major League Baseball, "Pardon the Interruption," NASCAR or "Desperate Housewives."ĮSPN/ABC doesn't show the games for its health. "Rather than singling out the players who are fortunate enough to be at a World Series, the revenue from television and other sources is used to benefit all Little Leaguers," spokesman Lance Van Auken said.
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LLB, which has no plans to take this suggestion and start paying players who appear on television, says the money the World Series generates helps lower costs and provides services (background checks, coaching resources) to teams throughout the organization. And it appears to be conservatively run, relying heavily on volunteers and paying CEO Stephen Keener $228,000 in total compensation, which is reasonable considering the scope of the job. In the spirit of community, it never charges admission to Lamade Field. 2006, it reported $70.4 million in cash reserves and assets on hand, according to documents. This came on revenue of $21.4 million (including over $4 million in returns on investment) giving LLB an impressive 15.7-percent margin. shot up 89 percent ($3.4 million from $1.8 million) last year, according to its most recent federal 990 tax return. Profits for the non-profit Little League Baseball, Inc. Like college bowl games, the Series even has a title sponsor in Kellogg's, just one example of how broadcast rights, corporate sponsorships, stadium advertisings and ancillary income have skyrocketed in recent years. They may have first sold America on the joy of a game being played by unpaid kids, but then they went out and sold a lot of advertising.
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To them it is no different than any other professional sporting event or hot television program. Corporations don't see it as some simple pursuit. Watching these boys compete for the sake of competition is magical theatre, which is exactly why people (especially the young viewers that advertisers covet) watch.Īs a result, there is nothing little about the business of the Little League World Series.
To the viewing public at home, the World Series is a bit of wholesome comity in the middle of a churning sea of dog fighting and contract holdouts. The Little League is a great thing for a great number of people.
This is about kids, neighborhoods, sportsmanship, teamwork, mom and apple pie. No one has done a better job marketing its aw-shucks purity than the Little League.
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Which is why, in the spirit of the American way, anytime these boys (or girls in softball) appear on national television they should be cut in on the action.Įach young player should receive $1,000 per TV game even if it, at first glance, seems to run against everything this slice of Americana is supposed to be about.